Over the past decade, Dubai has earned its place as a center for luxury living; and rightfully so. This past year, reports from ‘Savills’ have revealed that the city is on a winning streak for providing branded residences. One, that is soon to take over even the iconic hospitality hub that is New York.

Branded Residences, at its core, are bespoke apartments or serviced homes commonly associated with an esteemed organization or a well-known brand. These can either be luxury brands or hotel brands. Prime areas in Dubai such as Dubai Marina, Palm Jumeirah, and JBR are key areas if you’re on the lookout for branded residences. On a global scale, the city is now considered to have the highest concentration of branded residences. One of its most ideal features is undoubtedly the range it provides from resort living on the fronds of Palm Jumeirah to modern concepts across Downtown Dubai, DIFC, and Palm Jumeirah.

In a marketplace, that is so vast, branded residences have a lot to offer to the crowd. Compared to unbranded residences, the deliverance is distinct in several mediums.

Reliable Experiences

One reason, that many opt for branded living, is the consistent standards that it is associate with. Many internationally-known brands have attached themselves to leading developers to ensure this. There are currently 400 branded residences all over the world, the majority of which are hotel-branded. Since these brands are so highly focused on providing an experience rather than just a service, it sets them apart from competing brands in the market.

Quality Deliverance

Often, when a hotel is affiliated with a certain brand be it hotel-branded or luxury-branded, they most often assume the same standard of service and quality. Serviced residences are in rising demand, especially due to their 24/7 concierge services, mixed-use development – as result, giving access to numerous hotel facilities and services. This is also highly sought-after by corporate travelers who are frequent users of on-demand services such as cleaning, laundry, in-room dining, and more.

Unique Touchpoints

Serviced Apartments has quickly joined hands with regions leading hotel brands including Jumeirah Living Gate, Duke the Palm, The Marriott, Hilton, One at Palm, and more. Buyers of branded residences are looking at benefits that are multi-fold: for instance, besides the apparent higher-quality of living, and access to professional management, they are also given the opportunity to generate rental income when the property is not in occupancy.

Premium Security

Luxury residential entities are undoubtedly provided with an air-tight security service. Considering the majority of the client base is composed of either corporate travelers or buyers who are most likely to leave their homes unattended, they prefer to opt for a service that would essentially take care of this for them. Furthermore, maintenance and upkeep are also quite hassle-free and accessible with a service fee.